We have also seen dozens of new alcohol-free beverage options come to market recently, with non-alcoholic beer beverages quickly rising in popularity. As it warmed however, there emerged a metallic aftertaste—the artificial sweetener character came out and made this a slog to finish. Budweiser Zero somewhat successfully retains the signature smoothness, malty sweetness, and mild bitterness that Budweiser enthusiasts love.

Pouring the beer we get a pale golden colour, similar to it’s big brother, with a thin film of a head. I mean, given the decent job other known breweries have done (take a look at Guinness or Asahi) there aren’t many excuses for Budweiser to create such as weak and pitiful alcohol-free beer such as this.The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. Hopes of leading a healthier life has led some drinkers to recalibrate their relationship with alcohol, leading to the rise of mocktails and the “sober curious” movement. It is indeed slightly awkward for AB InBev, which is a major sponsor of the World Cup, and was planning to selling regular Bud. It is brewed with premium Budweiser barley, hop and malt through the same expert Beachwood ageing technique that delivers the smoothness of Budweiser, as well as a revolutionary 4x-cold-filtration process. To start introducing people to Budweiser Zero, we played a key role in the first-to-market drive-in concerts with Live Nation and 1st LIVE, allowing people to experience the product and provide context around alcohol-free nights out, no matter the occasion.

We take care to make sure product details are correct but the information shown, including vegan and vegetarian suitability, ingredients, and alcohol by volume (ABV) may change. A few weeks ago I reviewed a legend among beer drinkers – alcohol-free Stella which was surprisingly decent so it was with a degree of optimism that I tried another legend within the beer world – alcohol-free Budweiser (aka Bud Zero. It’s mild on the nose, light on hop bitterness, with some faint notes of grain and the rice used in the brewing process, a part of the brand's long-standing tradition. In the ever-evolving landscape of non-alcoholic craft beers and innovative brews, there is a growing demand for options that still deliver on flavor and refreshment.It is also one of the healthiest alcohol-free lagers and comes in at just 46 calories per 330ml can. There has been an increased interest, from Millennials in particular, for products with low-alcohol or zero-alcohol content that can help them maintain a more balanced lifestyle. If you've drank Bud Light, this is very similar in terms of gas/bubbles but actually tastes a bit stronger and more like original Budweiser. We’re trying to help redefine pre-existing expectations and associations with non-alcoholic options.

Budweiser is brewed with only the finest two-row and six-row barley malt, hand-selected from regional growers all across America. Please always read the labels, warnings, and directions provided with the product before using or consuming a product. Reviews marked with † feature beers I didn't pay for (usually because the producers gave them to me for free).That trend has recently extended into the beer market as both large and small companies rediscover non-alcoholic beers. I wasn’t convinced Prohibition was going to help it reach that goal and I feel the same with Zero, despite the new recipe. Beer is something that people love, so it doesn’t have to be binary decision of drinking beer with alcohol or not drinking a beer at all.

Soccer fans will still be able to purchase Bud Zero, an alcohol-free lager that Anheuser-Busch says tastes similar to its best-selling alcoholic beverage. Bitterness up front, more of the citrus, mellows into more tropical fruit fare, finishing on a bitter note again.Budweiser Brewing Group has said 20% of its global volumes would come from low and non-alcoholic drinks by 2025. Budweiser Zero has been positioned to replace Prohibition Brew in the company’s product range, and gauging from the short three year gap between the two product launches, it appears that the former beer wasn’t too popular with consumers.